Cooperative websites are nimble websites!
Not all clients have unlimited budgets or retainers, however, they may want an empowered and open relationship with their organisation's website (Which we think is great!). We want to work cooperatively with people who want more input into their sites and this is where Wix comes in.
First of all, let's nip some oldschool-Wix negativity in the bud around SEO.
Google has no preferred CMS, nor is there any truth to the claim that it ranks sites built with one CMS over another - It's the practices that matter, not the platform.
For specifically small to medium business, Google's Search Advocate John Mueller is on record talking about the time/money people can save on a website platform like Wix vs self hosting on Wordpress.
"Hosting a site yourself comes with a million tiny hassles, and a business without a dedicated support team will struggle doing the right things, and end up getting hacked + have to invest a ton to improve infrastructure over time (speed, security, functionality).
"What Wix have done in recent years is really good stuff, including making it trivial to have a really fast site".
We have seen this dynamic in action, as well as heaps of great Wordpress sites too ( No WP hate here ). However we are happy to share how Wix's enhanced SEO capabilities have empowered Amy Who? Digital to optimise several client websites for excellent search engine visibility.
For our team, Wix has become our go-to platform for building fast, cooperative client websites, blending user-friendliness and flexibility with a range of built-in SEO features.
We've gone through some of the ways that Wix is helpful for SEO below, and how it can absolutely provide a base level SEO management for your website from within the platform.
Site Speed
Above is a real speed test of one of our clients websites which is large and fully built in Wix. (Couple more things left to optimise.)
Amongst our SEO strategies, site speed plays a pivotal role as it directly influences user satisfaction and search engine rankings. A fast-loading website not only improves user engagement and reduces bounce rates, but also satisfies search engine algorithms resulting in higher rankings.
Wix auto-compresses images, so they’re the right size for your website speed optimisation.
Wix sites also use “lazy loading” to optimise performance, so browsers delay loading content or media outside of a user’s initial view.
Wix websites also use automatic caching, or when versions of a page are saved and then shown to users when they return to a website.
Wix has SEO-friendly Infrastructure
Wix has a direct connection to Google Search Console and instant homepage indexing - automatically building optimised sitemaps as you set it up, and then submits them to Google Search Console for indexing (an important way for Google to discover URLs on your site).
With Wix, you get an SEO-friendly infrastructure that ensures search engines can crawl and index your website seamlessly - From clean and crawlable URLs to XML sitemaps, Wix sets the stage for search engine visibility. Custom meta tags (you can write your own tags based on your targeted search terms). Wix SEO Settings tool is a really fast way to go through multiple pages and optimise them for SEO, and it's easy to teach if you are sharing the management of a website with a client or other members of your business.
On-Page Optimisation Made Easy
Optimising individual web pages is crucial for better search engine rankings. Wix simplifies on-page optimisation by providing intuitive tools to customise meta tags, headings, and alt tags for images. With Wix's user-friendly interface, you can easily edit your content and optimise it for relevant keywords.
Mobile Optimisation for Enhanced Visibility
In today's mobile-first world, mobile optimisation is vital for SEO success. Wix takes care of this aspect by automatically creating responsive designs for your website. This means that your site will look great and perform well across devices, earning you favour with search engines that prioritise mobile-friendly websites.
SEO Wiz: Your Personal SEO Guide:
Wix offers a built-in SEO tool called SEO Wiz, designed to help you maximise your website's SEO potential. SEO Wiz provides personalised recommendations and step-by-step instructions to optimise your site effectively. It guides you through essential tasks like meta tag optimisation, keyword research, and content improvements.
With Wix, you can leverage its SEO-friendly infrastructure, on-page optimisation capabilities, mobile optimisation, SEO Wiz, and app integrations to boost your website's search engine visibility.
Whether you're a business owner, blogger, or creative professional, Wix empowers you to optimise your website effectively without the need for extensive coding knowledge.
Remember, while Wix provides the necessary tools and features for a great website, achieving SEO success requires more than just a website builder - High-quality content, relevant keywords, backlinks, and a user-friendly experience are equally important. By combining Wix's SEO benefits with a well-rounded SEO strategy, you can maximise your website's potential and attract organic traffic from search engines.