Digital Marketing News, Tips & More

Let’s be honest, “technical SEO” sounds intimidating. Most business owners hear that phrase and immediately think of code, servers, or things best left to IT. But here’s the truth: you don’t need to be a tech wizard to make powerful improvements to your website’s performance . In fact, a handful of small technical tweaks can make search engines (and your customers) love your site a whole lot more. Here are five of the most impactful fixes that can give your SEO an instant lif

It’s not enough to get clicks. It’s about return, how much you get back for what you put in. That’s where ROAS (Return on Ad Spend) and ROI (Return on Investment) come in.

When your Meta Ads suddenly stop performing, it’s not always your fault, sometimes, Meta quietly changes the rules. That’s exactly what happened with the Andromeda Update; a major shift in how Meta’s algorithm chooses, delivers, and optimises ads. This article breaks down what Andromeda is, why it matters, and how to adjust your ad strategy to keep performance strong.

In today’s fast-moving landscape, what worked even 12 months ago may not work in the future. The growth of AI, shifts in consumer behaviour, and evolving platforms mean businesses need a forward-looking plan to stay competitive.

Here are some of my favourite Mother's Day picks from small South Aussie businesses doing amazing things.

Australia’s National Disability Insurance Scheme (NDIS) and the allied health industry are built on trust, compliance, and care. Yet, the...

Working with the right agency can feel like finding a bag full of treats, but the wrong agency? That’s a trick you won’t forget.

Most popular CMS platforms have pretty solid tracking and metrics built in. I personally love the granular detail you can get from Wix.

Avoiding fuck boy marketers requires vigilance and discernment. Here are some tips.

The "Site Reputation Abuse" update aims to crack down on websites that use dodgy tactics to fiddle with their reputation and dupe users

Imagine you have lots of drawings, but some of them are very similar to each other. You decide to show your friend the best one and tell...

Starting in April 2024, Google and Yahoo are implementing significant changes to their email policies, impacting email marketing.

When you need serious data for your digital marketing, you only want tools that pack a punch and give you all the information you need...

Have you ever clicked a link on a website and ended up on another page with relevant information on someone else's site? That's linking...

Cooperative websites are nimble websites! Not all clients have unlimited budgets or retainers, however, they may want an empowered and...

To win a giveaway copy of this book with Amy Who? Digital email us here on this site with the subject line "ENDO DAYS". In a world where...

Are you wondering why your website is not the first result in Google or Bing? This blog will help you understand what ‘Relevancy and Authori

Taking the literary world by storm with her latest novel The Rush, hailed as one of the most exciting debut novels of recent times,...

As the world becomes increasingly digital, social media has become an essential part of any small business's marketing strategy. However,...

The biggest arts festival in Australia is back again for 31 amazing days, running from the 17th of February until the 19th of March....

The Japanese business concept of Kaizen resonates with us in our work at Amy Who? Digital in the context of SEO and digital marketing, and w

When you join a team in a bigger organisation you immediately get to work learning “how things are done here”. There is already a system...

PERSONALITY TESTING AT WORK Many of us would have completed some kind of a personality test at some stage of our lives. They seem to...

A list of some of our favourite amazing Aboriginal owned businesses, artists, and influencers. Follow the links to support. Let’s get up,...