The 5 Technical SEO Fixes That Can Instantly Boost Your Rankings

Let’s be honest, “technical SEO” sounds intimidating. Most business owners hear that phrase and immediately think of code, servers, or things best left to IT.

But here’s the truth: you don’t need to be a tech wizard to make powerful improvements to your website’s performance. In fact, a handful of small technical tweaks can make search engines (and your customers) love your site a whole lot more.

Here are five of the most impactful fixes that can give your SEO an instant lift, no black magic required.

1. Check Your Website Speed

Your website’s loading time isn’t just a convenience issue, it’s a ranking factor. Google’s algorithm favours sites that load fast because, well, people do too.

If your site takes more than three seconds to load, you could be losing up to half your visitors before they even see your homepage.

Quick fixes:

• Compress large images using free tools like TinyPNG.

• Enable browser caching.

• Minimise unnecessary plugins (especially WordPress users).

• Use Google’s PageSpeed Insights for a free performance score and suggestions.

Remember: faster websites don’t just rank better, they convert better, too.

2. Make Sure Google Can Actually “See” Your Site

Sometimes, search engines can’t index your pages properly, even if everything looks fine to you.

If your robots.txt file is blocking key pages or if your site has crawl errors, your content might be invisible to Google.

Check this in Google Search Console under Indexing → Pages.Look out for warnings like:

• “Blocked by robots.txt”

• “Noindex tag present”

• “Page with redirect”

Fixing these errors ensures your hard work doesn’t go unnoticed by the very bots deciding where to rank you.

3. Fix Broken Links (and Redirect the Old Ones)

Few things hurt user experience (and SEO) more than clicking a link that leads nowhere.

Broken links confuse both your visitors and Google’s crawlers, signalling that your site might not be well maintained.

Quick check: Use tools like Broken Link Checker or Screaming Frog SEO Spider to find 404 errors and broken internal links.

Once you’ve found them, either:

• Update them to point to the right page, or

• Redirect them to a relevant working URL using a 301 redirect.

A tidy site is a trusted site, and trust is SEO gold.

4. Use HTTPS (If You Haven’t Already)

It’s 2025. If your website still shows “Not Secure” in the browser bar, it’s time to fix that ASAP.

Installing an SSL certificate (which gives your site the “https://” prefix) tells both users and search engines that your website is safe to browse.

It’s one of the simplest technical SEO wins out there, and yet, many small businesses still overlook it.

5. Optimise for Mobile Users

Over 70% of web traffic now comes from mobile devices.

If your site isn’t mobile-friendly, you’re effectively locking out the majority of your potential audience.

Use Google’s Mobile-Friendly Test to check how your pages perform.Key things to fix:

• Text that’s too small to read.

• Buttons too close together.

• Images or layouts that break on smaller screens.

A responsive design isn’t just about looks, it directly impacts your rankings and conversions.

Technical SEO doesn’t have to be scary, it’s about removing barriers between your website and your audience.

By tackling these five areas, speed, crawlability, broken links, security, and mobile experience, you’re laying a solid foundation that helps every other part of your marketing perform better.

At Amy Who? Digital, we believe the best SEO strategies combine data-driven insight with human understanding. We don’t just fix problems, we help you see the patterns behind them, so you can make smarter decisions for long-term growth.