Amy Hourigan

Let’s be honest, “technical SEO” sounds intimidating. Most business owners hear that phrase and immediately think of code, servers, or things best left to IT. But here’s the truth: you don’t need to be a tech wizard to make powerful improvements to your website’s performance . In fact, a handful of small technical tweaks can make search engines (and your customers) love your site a whole lot more. Here are five of the most impactful fixes that can give your SEO an instant lift, no black magic...

It’s not enough to get clicks. It’s about return, how much you get back for what you put in. That’s where ROAS (Return on Ad Spend) and ROI (Return on Investment) come in.

When your Meta Ads suddenly stop performing, it’s not always your fault, sometimes, Meta quietly changes the rules. That’s exactly what happened with the Andromeda Update; a major shift in how Meta’s algorithm chooses, delivers, and optimises ads. This article breaks down what Andromeda is, why it matters, and how to adjust your ad strategy to keep performance strong.