Amy Hourigan

When your Meta Ads suddenly stop performing, it’s not always your fault, sometimes, Meta quietly changes the rules. That’s exactly what happened with the Andromeda Update; a major shift in how Meta’s algorithm chooses, delivers, and optimises ads. This article breaks down what Andromeda is, why it matters, and how to adjust your ad strategy to keep performance strong.

In today’s fast-moving landscape, what worked even 12 months ago may not work in the future. The growth of AI, shifts in consumer behaviour, and evolving platforms mean businesses need a forward-looking plan to stay competitive.

Here are some of my favourite Mother's Day picks from small South Aussie businesses doing amazing things.