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Digital marketing is more important than ever – here’s why

Updated: Jul 23, 2023

While everyone’s at home during COVID-19, the average Australian’s internet usage has risen dramatically – up to an 80 percent increase in demand. This fact alone tells business owners that digital marketing is even more prevalent in today’s digital age. Fortunately, Amy Who? offers a range of digital marketing services to keep your business relevant and stable during these unprecedented times.

1. Search Engine Optimisation (SEO)

SEO is the process of growing the quality and quantity of your website’s traffic through free search results on search engines (such as Google or Bing). It’s important to direct the right traffic to your website by choosing keywords carefully – read more about our SEO services here.

2. Google Ads

If you want to reach more potential customers, Google Ads is a must. Like SEO, keywords are, well, key. When creating an ad, identify several keywords and your ad will be shown when someone searches those words. Learn more about Google Ads in this article.

3. Email marketing

Simply put, email marketing is the use of email to promote your products and services. It’s a popular digital marketing tool because it’s easy to set up and offers a way to build relationships with customers. Factors to consider are the actual content of the email and the time you send the email. Create your own effective email marketing campaign.

4. Content marketing

As the name suggests, content marketing is all about your product or service. Therefore, it forms the foundation for your other marketing activities. Common examples of content marketing include blog posts, videos, and podcasts. Be sure to differentiate content marketing from traditional advertising. Content marketing is all about creating valuable, relevant content for your business. Get started with a blog.

5. Social media marketing (SMM)

SMM refers using social media platforms to generate traffic to your business. It’s a fantastic way to gain free exposure and build relationships with customers cBusiness-to-consumer companies benefit especially well from SMM. Like any marketing activity, it’s paramount to do it properly. Develop an SMM strategy and read about important metrics.

So, what are you waiting for? Isolation is the perfect time to be productive.

Click here for a free SEO audit to get you started.

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