allenCO Construction | Amy Who? Digital | Client Case Study
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Underpinning success

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Amy Who? Digital Client Case Study

allenCO construction

South Australia

Client Intro

allenCO construction is a family owned underpinning and construction company based in Adelaide. They are specialists in underpinning of private and commercial buildings and provide whole home renovation and custom built extension and additions services.

Problem Goal

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allenCO construction operates in a competitive field of higher cost services, some of which take highly expert trades and specialised knowledge. Prior to using Amy Who? Digital allenCo successfully reached their target audience in the Messenger Newspaper in various council areas. Since the Messenger went out of print allenCO needed a digital strategy to reach their target audience in specific council areas without being too reliant on paid advertising.

Solutions

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  • Created underpinning video series for cross channel marketing.

  • Set up Google Analytics for tracking website performance and customer interaction. 

  • Reset hosting and corrected other website technical issues. 

  • Implemented blogging strategy for content marketing and organic search.

  • Improved copy on the website with editing and SEO strategy.

  • Full website audit and implemented SEO strategies.

  • Created social media profiles and implemented engagement strategies.

  • Created backlinks for referral strategies in appropriate markets.

  • Google My Business for leads and search visibility

Results and Benefits​​

  • Secured significant high value projects via website. See here. 

  • Collaborated on submitting project into the 2024 Master Builders SA - Building Excellence Awards

  • Increased reach and engagement through social media strategy. 

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Google My Business for local leads? 

By optimising and continuously improving the Google My Business profile, we have increased leads via calls and clicks to the website, and improved visibility in search results and on Google Maps.

Website User experience?

By implementing a logical menu structure, Meet The Team profiles, dedicated sales lead pages, and a completed projects page, users can easily see the team that will work on their project, learn about their skills and qualifications and the type of work they do, and see their quality of their work, all with a clear call-to-action where it counts.

Social media presence

allenCO construction were new to digital marketing and didn't yet have a brand online. We created a look and a voice matching the website that would elevate their reputation, showcase their quality of work, and reach their business goals. Our ongoing content strategy continues to help grow the business and secure new leads.

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Content that really matters

Local search engine optimisation requires a specific SEO strategy that is very different to national and international SEO. Utilising our ethical SEO best practice content strategy, we continue to improve their visibility in local search for high-value keywords that matter.

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Case-studies from our clients

A computer with a website on it that is for the purpose of a client case study for Amy Who? Digital Marketing
A computer with a website on it that is for the purpose of a client case study for Amy Who? Digital Marketing

We're growing 
businesses with digital marketing

Kim Reddy
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